After months of perfecting our Spring collection during the product development phase, the fun truly began when we started to plan our photoshoot. Select a model we feel represents the L+D brand, find a location, coordinate all the details a shoot requires; it took an army and a day filled with inspiration to make this shoot come together as we envisioned it. It did not take us very long to select the ideal location for our Soil to Sky photoshoot. In fact, it was right in our backyard [sort of]. Inspired by the entire landscape and all the bold colors that arrive with the season of renewal, we chose the Roger Williams Botanical Garden in Providence, Rhode Island. Our beautiful model, Deanna, featured in this campaign is also a local gem from Plymouth, Massachusetts. Her radiant smile matched her bright personality; she was the perfect fit for this shoot. This day had us dreaming of the freshness and renewal of Spring (and this launch!)
Here's a look behind the scenes of our Soil to Sky: A Landscape of Color photoshoot. The Early Spring collection launches tomorrow, Friday March 2. We're as excited as you are!
Our videographer Jon gracefully capturing a moment
Swooning over this color contrast (and Deanna)!
A visitor + a splash of color
A sneak peek at our Late Spring collection, arriving in April ;)
Social Media Coordinator + Shoot Stylist, Gianna, crafting the perfect Spring stacks